THE AWARD-WINNING AUTHOR TEAM OF LIBBY, LIBBY, AND HODGE CONTINUE FINANCIAL ACCOUNTING'S BEST-SELLING TRADITION OF ENGAGING STUDENTS FROM THE FIRST DAY OF CLASS, FOCUSING ON FOUR KEY ATTRIBUTES: 1) A TRADEMARK FOCUS COMPANY APPROACH THAT INTEGRATES CONTENT AROUND A FAMILIAR COMPANY, HELPING STUDENTS UNDERSTAND FINANCIAL STATEMENTS AND THE IMPLICATIONS OF FINANCIAL ACCOUNTING FOR FUTURE MANAGERS. 2) A BUILDING-BLOCK APPROACH TO TEACHING TRANSACTION ANALYSIS THAT SPREADS COVERAGE OVER TWO CHAPTERS GIVING STUDENTS TIME TO PRACTICE AND GAIN MASTERY WITH GREATER STUDENT SUCCESS. 3) A BALANCE OF TRANSACTION ANALYSIS AND FINANCIAL STATEMENT ANALYSIS BASED ON REAL COMPANIES TO PREPARE STUDENTS, REGARDLESS OF THEIR CAREER ASPIRATIONS. 4) POWERFUL TECHNOLOGY TO GIVE STUDENTS WITH DIFFERENT LEARNING STYLES AND CONFLICTING TIME COMMITMENTS WHAT IS NEEDED TO HELP THEM STUDY MORE EFFICIENTLY AND EFFECTIVELY INCLUDING VIDEOS, INTEGRATED EXCEL, AND GENERAL LEDGER PROBLEMS.